Highlighted Dates

Real Bread Week

Date Pattern: Last week of February

Real Bread Week: Celebrating the Art of Authentic BreadBread is a staple food enjoyed by people all over the world. However, in recent years, the process of bread-making has undergone significant changes, with additives and chemicals becoming commonplace in many commercially produced loaves.

Real Bread Week, an annual celebration organized by the Real Bread Campaign, aims to bring attention back to the traditional art of bread-making. In this article, we will explore the definition and goal of Real Bread Week, delve into its history and organization, and provide practical ways to observe this important event.

Definition and Goal

Real bread is defined as a loaf made with minimal ingredients, utilizing natural leavening agents such as yeast, as opposed to chemical leavening agents like baking powder. The goal of Real Bread Week is to promote real bread and educate the public about the benefits of consuming additive-free, preservative-free bread.

Additives such as xanthan gum, ascorbic acid, and a variety of chemical leavening agents often present in commercial bread production have raised concerns about their potential negative effects on health. By advocating for real bread, the Real Bread Campaign aims to encourage both consumers and bakers to embrace a more natural, wholesome approach to bread-making.

History and Organization

The Real Bread Campaign was launched in 2008 by Sustain, a charity organization focused on promoting sustainable food and agriculture. Since its inception, the Real Bread Campaign has grown to include a network of passionate bread enthusiasts, baking schools, bakeries, and individuals who are dedicated to reviving the tradition of real bread-making.

The campaign has successfully raised awareness about the differences between real bread and commercially produced loaves, encouraging consumers to choose local bakeries that prioritize the use of natural ingredients over large supermarket chains that often rely on additives and preservatives.

Making Bread at Home

One of the best ways to observe Real Bread Week is by making your own bread at home. By doing so, you have complete control over the ingredients, ensuring that your loaf is free from additives, chemicals, and preservatives.

Here is a simple real bread recipe to get you started:


– 500g bread flour

– 7g yeast

– 7g sugar

– 300ml warm water

– 10g salt

– 20ml oil


1. In a large mixing bowl, combine the flour, yeast, and sugar.

2. Gradually add the warm water and mix until a dough forms.

3. Add the salt and oil, and knead the dough for about 10 minutes until it becomes smooth and elastic.

4. Place the dough in a greased bowl, cover with a damp cloth, and let it rise for 1-2 hours, or until doubled in size.

5. Punch down the dough to release any air pockets, then shape it into a loaf and place it in a greased bread pan.

6. Cover the pan and let the dough rise for another 30-60 minutes.

7. Preheat the oven to 220C (425F).

8. Bake the bread for 25-30 minutes, or until golden brown and sounds hollow when tapped on the bottom.

9. Remove from the oven and cool on a wire rack before slicing.

By following this recipe, you can enjoy the satisfaction of creating your own real bread, knowing exactly what ingredients went into it and avoiding unnecessary additives or chemicals.

Visiting a Real Bread Bakery

In addition to making bread at home, another way to observe Real Bread Week is by visiting a real bread bakery in your area. These local businesses prioritize using real ingredients and traditional baking methods, setting them apart from supermarket chains that often rely on additives and preservatives to prolong shelf life.

By supporting these small, independent bakeries, you not only enjoy the delicious taste of real bread, but also contribute to the sustainability of local economies and the preservation of age-old bread-making techniques.


Real Bread Week serves as a reminder of the value of authentic, additive-free bread. By celebrating and embracing the art of real bread-making, we can reconnect with the roots of this beloved staple food.

Whether you choose to make your own bread at home or visit a local bakery, each small step towards choosing real bread can make a big difference in your health, the environment, and the preservation of traditional baking practices. So, during Real Bread Week, why not experience the joy of indulging in a loaf that’s made with love, dedication, and real ingredients?

3: Real Bread Week Event

Finding and Attending Events

Real Bread Week is not only a celebration of real bread, but it also offers various events and activities for bread enthusiasts to enjoy. From artisan bakers hosting tasting events to bread stores offering sales and discounts, there are numerous opportunities to immerse yourself in the world of real bread.

Attending these events allows you to support local businesses while indulging in the delightful flavors and textures of real bread. To find Real Bread Week events in your area, start by checking the Real Bread Campaign’s official website or their social media pages.

They often provide a comprehensive list of all the organized events, making it easier for you to plan your week accordingly. Additionally, reach out to local bakeries and inquire about any special events they may be hosting.

Artisan bakers are usually eager to share their passion for real bread and may even offer exclusive tastings or demonstrations during Real Bread Week. Attending these events not only allows you to savor delicious bread, but it also presents an opportunity to learn more about the art of bread-making.

Many bakers are happy to share their knowledge, discussing techniques, ingredients, and even offering valuable insights into the benefits of consuming real bread. So, don’t hesitate to engage with the bakers and ask questions they will likely be thrilled to share their expertise.

Hosting an Event

If you are a bakery owner, bread shop proprietor, restaurant owner, or simply a passionate advocate for real bread, hosting an event during Real Bread Week is a fantastic opportunity to engage with your community and spread awareness about the importance of real bread. Here are a few ideas for hosting an event:


Baking Contest: Organize a baking contest where participants can showcase their homemade real bread creations. Encourage creativity by allowing different types of bread and flavors.

This event can be a fun and lighthearted competition, fostering a sense of community among participants. 2.

Baking Class or Demonstration: Share your bread-making expertise by hosting a baking class or demonstration. Teach participants the art of creating real bread, from kneading and shaping to the baking process.

This hands-on experience will not only provide valuable knowledge but also ignite a passion for real bread in those who attend. 3.

Community Event: Collaborate with other local businesses and organizations to host a community event centered around real bread. This could include setting up a market with various real bread vendors, live music, food stalls, and family-friendly activities.

By involving the whole community, you not only educate and entertain but also strengthen local business relationships. 4.

Bread Tasting: Set up a tasting event where customers can sample different types of real bread. Offer a variety of flavors, including whole wheat, sourdough, and specialty loaves.

This event is an excellent opportunity to showcase the unique flavors and textures of real bread, allowing customers to experience the difference firsthand. Remember to promote your event through various channels such as social media, your website, and local community boards.

Partnering with local influencers or bloggers who have an interest in real food and bread can also help spread the word to a wider audience. Offering incentives such as discounts or coupons for attendees will encourage participation and make the event even more enticing.

4: Supporting Local Real Bread Bakeries

Social Media Support

In today’s digital age, social media has become a powerful tool for supporting local businesses, and real bread bakeries are no exception. By leveraging platforms like Facebook, Instagram, and Twitter, you can help promote and support your favorite local, independent, and locally-owned bakeries during Real Bread Week and beyond.

Start by following these bakeries on social media platforms and engaging with their content. Like their posts, comment on their photos, and share their updates to your own followers.

This interaction not only helps to increase the reach of the bakery’s posts but also creates a supportive online community. Additionally, take the opportunity to tag your favorite bakery in your own posts.

If you’ve visited their shop or enjoyed their bread, share a photo and tag them in it. This exposes your followers to the bakery and shows your support.

You can also use relevant hashtags such as #RealBreadWeek or #SupportLocalBakeries to further promote the cause.

Promoting Local Bakeries

Supporting local bakeries goes beyond social media. Spread the word about these businesses in your community to help them thrive and reach more customers.

One effective way to promote local bakeries is by word of mouth. Share your positive experiences with friends, family, and colleagues.

Recommend these bakeries when someone is looking for a place to buy bread or host an event. People often trust recommendations from those they know, and your personal endorsement can go a long way in attracting new customers.

You can also explore opportunities to collaborate with local businesses, such as cafs, restaurants, or specialty food stores. Suggest partnerships where your favorite bakery supplies bread, rolls, or pastries to these establishments.

By expanding their reach, bakeries can gain exposure to new customers and potentially increase their business. Another way to promote local bakeries is by leaving positive reviews on online platforms such as Google Maps, Yelp, or TripAdvisor.

Share your experiences and highlight the quality of the bread, the friendly service, and the overall ambiance of the bakery. These reviews act as testimonials for potential customers and contribute to the reputation and success of the bakery.


Real Bread Week presents a wonderful opportunity to not only enjoy the delights of authentic bread but also support local, independent, and community-driven bakeries. By attending events, both as a participant and as a host, we can engage with the rich tradition of real bread-making and foster a deeper appreciation for its benefits.

Furthermore, by utilizing social media and spreading the word about local bakeries, we can contribute to the sustainability of these businesses and ensure the continued availability of real bread for years to come. So, let’s embrace the flavors, textures, and sense of community that Real Bread Week offers, and together, let’s celebrate the beauty of real bread.

Real Bread Week brings attention to the importance of traditional bread-making and the benefits of consuming additive-free, preservative-free bread. The event offers opportunities to attend tastings, sales, and demonstrations, while also encouraging bakery owners to host their own events.

Supporting local, independent bakeries is crucial in preserving the art of real bread-making, and social media can play a vital role in spreading the word about these businesses. By participating in Real Bread Week and advocating for real bread, we contribute to the sustainability of local bakeries and enjoy the delicious taste of bread made with love and real ingredients.

Let’s celebrate the heritage of real bread and carry the passion for authentic loaves beyond this event.

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